Beware the Experts

Experts. They're everywhere. Self-publishing experts, social media experts, writing experts... the list goes on and on. How can you tell if someone is an expert in their field? Anyone can claim to be an expert. Not everyone who claims to be an expert is an expert. They lack credentials, experience, and sometimes integrity. They sell …

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When you can’t be everywhere

As authors, we often hear about the importance of social media. We're supposed to establish a presence on Facebook, Twitter, Google+, Tsu, Pinterest, Tumblr, Reddit, and other sites I probably have never heard of. Overwhelmed yet? I am. The idea of being in all these places is daunting, especially if you're new to social media …

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Missed Opportunities

Last week, I discovered a broken link on my blog. This might not sound like a big deal to you, and in reality, it probably isn't - unless my broken link directed a potential reader away from my blog. A broken link can cost you a book sale. It can cost you the opportunity to connect with readers …

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The Best Writing Advice

There's a lot of writing advice out there, some good and some not so good. As writers, we have to pick and choose what works for us. Stephen King has a ton of great writing advice floating around out there, but this particular gem resonated with me this week and helped me overcome some serious barriers …

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Author Etiquette for Contacting Book Bloggers

Hello, everyone! It's me again with another author advice post. Warning: This post isn't for everyone. If you're an author who finds etiquette posts tiresome, this post isn't for you. If you're already an expert on book marketing, this post will probably seem pretty basic, but I hope you'll read on and add your advice in the …

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